Category: Strategic Planning

A Strategic Approach To Setting and Achieving

The end of the calendar year or the end of the company’s fiscal year presents an opportune time to review the performance of the past year and to develop some solid business goals for the new calendar or fiscal year. Using some strategic thinking, here are a few tips for setting and achieving your goals for the new year.

1. Use the power of “Brainstorming” by writing a list of things you’d like to accomplish. After you complete your “brainstormed” list, prioritize and decide which things on your list are the most important.

2. Write down your goals and keep them in one central place that is highly accessible and visible to you. Document any changes you make to your goals.

3. Develop goals that are challenging, yet achievable. Be careful not to make your goals too easy or to difficult to achieve. The consequences of not following this advice is that if you make them too easy, you will feel like you haven’t accomplished much and if you make them too difficult, you’ll feel defeated?

4. Establish realistic time frames to achieve your goals. Break down each goal into specific tasks and assign yourself a due date for each task so you have a detailed plan with a higher probability of success.

5. Revisit your vision statement and mission statement for your company and use those as your guide for reviewing and selecting your goals for the new year.
Remind yourself of the motivation behind the selected goals.

6. Ensure that your goals measurable. This is critical if you want to be able to determine if you have really reached your goals.

7. Identify what resources you will need and how to obtain and use those resources to achieve your goals.

8. Avoid setting yourself up to fail by setting too many goals for the new year. We tend to be driven by wanting to get everything done and to be as perfect as possible. Remember, there is a need for “balance in one’s life and time with family and for “you” is important. Set a reasonable number of goals to achieve in the new year.

9. Identify your goals as short term and long term goals. Keep these lists separate. My definition of short term goals is something that can be accomplished within 1 year or less. My definition of long term goals is something that can be accomplished in more than 1 year and usually within 3 to 5 years. It is prudent to not take on too many long term goals at the same time.

10. Monitor, revise and/or update your goals as necessary. If you do extend or modify a deadline, develop a new plan on how you will meet that new time frame.? And do not forget to celebrate achieved goals.

5 Action Ideas to Gain an Aggressive, Outstanding and Strategic Plan Internet Markeing

With the growing demand for online media to access almost any sort of information, now businesses are going for extra miles to promote their websites on the global screen. In order to determine maximum success for your website on the World Wide Web you need to go for some aggressive, outstanding and strategic internet marketing strategies. However, choosing some aggressive online marketing strategies can become a tedious task for you. All you need to know the details about all the major marketing techniques over the Internet and can compare their effectiveness.

The best way to accomplish such comparison you can look for your competitors website that have gone through implementation of such aggressive marketing techniques. This article is all about 5 actions ideas gain an aggressive, outstanding and strategic internet marketing techniques that can bring you abundant positive signs for your website. Going through such points can help you in narrowing down your search for some effective marketing tricks.

1.) Banner ads can too prove to be enough effective for your website. This online marketing technique have received tremendous acceptance on the web and it’s the most cost-effective way to attract traffic for your website.

2.) Viral marketing is the name that will allow others to put your website link in their website by giving away something. Giving away information and getting a back link through viral marketing seems to be the most beneficial and inexpensive online marketing strategy that can drive more amount of web traffic for your website.

3.) Getting back links from other websites will offer your website an anticipated amount of popularity on the web. Reciprocal linking is what that may cost you high with your precious time and effort but it will worth. From search engines point of view quality back links for your website got more values. If your website can achieve more number of back links then it will come in the top slot of all the major search engines.

4.) Buying ads in quality ezines is just like accomplishing joint ventures without offering a single penny from your profit. All you need to select the ezines on your niche so that you can go after the promotion process. This is a great way to exhibit your ads among the worldwide web audiences.

5.) SEO or widely known as search engine optimization can bring you more help as far as the promotion of your website is concerned. Ensure that your WebPages are properly optimized as per the search engine’s guidelines. It’s the most cost effective way through which you can gain high search engine ranking. Make sure that the keywords for your website are properly placed and optimized as per the search engine requirements.

Boosting Productivity With a Strategic Planning Consultant

For some, planning is one of the hardest things to do. Being able to set up a clear map of what needs to be done, how to do it, and how to move on from task to task can be difficult. But, being able to create a proper plan and execute it is crucial for businesses to run at their best. So if you struggle with making plans as a leader within your company, or you see others struggling with this skill, how do you go about learning/teaching it? With strategic planning training, a consultant will teach you all of the steps, tips, and tricks that you need know to create great ideas that will work and can help you address the following problems in the strategizing of your company.

Lack of Action – Having lack of action in any plan makes for a waste of time. The entire purpose of writing out a plan is to make sure that your business is doing what it needs to in order to reach a specific goal. Without action, there is no reaching a goal. Strategic planning training can help provide you with the tools that you need to come up with a plan that not only includes action, but also motivates it.

No Direction – Having a plan with no direction is not productive or helpful for anyone. Direction is what leads those involved to the goal of which the plan was created for. A strategic planning consultant can look at a plan and essentially write out a road map to the goal, and they can teach you how to do this as well.

No Execution – Probably the single most important part of writing any plan is the execution of it. Without execution, there is no point in getting together to write the plan in the first place. Many ideas lack the language and steps to get the plan from paper to the workplace. Strategic planning training can assist anyone in writing up ideas that are just as good on paper as they are in real life.

Lack of Resources – Plans can look really great on paper and even get started nicely in real life, but the fact is, without the proper amount of resources, no one is going to get really far. A strategic planning consultant can teach you how to come up with a plan that utilizes resources you have as well as how to coordinate to obtain more in the future should your idea require more strategizing.

And the list goes on and on. There is nothing to gain but pure benefit from strategic planning training. Being able to create and execute plans for your business is a skill that every leader needs. A strategic planning consultant can teach you how to write up a great plan and mold it into a measurable and realistic goal that will help your business grow. Getting things done in the best possible and most productive manner is a goal for every business, and proper planning skills can make this goal a reality.

Key Elements of Business Strategists


Whether you are planning your first strategic business plan or refreshing one that has been recently done, make sure to include the six key elements used by all business strategists:

1. Environmental & Competitive Analysis: Most planning sessions begin with an environmental analysis. This is an overall sweep of the global, national, and local economies to understand the macro operating environment. What are the emerging trends that will impact the organization? What are the threats or opportunities? Are there new markets, products, or technologies that are important to consider? What about government policies and regulations? How about the demographic trends? Where are we in the business cycle? The environmental analysis looks externally to not only understand the operating environment, but also the industry and competitive landscape. How do competitors compare with our organization? What is the point of difference? What is our competitive edge? These are just some of the key questions that all business strategists will want to understand before they decide on a strategic direction.

2. Internal Analysis: All good strategic plans are also predicated on a deep understanding of organizational strengths and weaknesses. What resources are available? What are the firm’s core competencies? Where are the internal weaknesses and how can they be addressed. Good strategic plans will focus on the core strengths and attempt to leverage them against the competition.

3. Strategic Options Analysis: Strategic planning requires that leaders make choices among available options. Generally, there is no one easy answer since several options may have both advantages and disadvantages; however, by conducting a detailed analysis and comparing the advantages and disadvantages of each of several options, a better choice can be made.

4. Grand Strategy: All good strategic plans must be able to answer the simple question – “What is the overarching strategic direction?” This is often framed in the context of the “grand strategy.” Examples of grand strategies might include concentrated growth in selected markets, diversification either horizontally or vertically, or leading innovation. The power of defining a grand strategy is a framework to measure whether all other supporting strategies and tactics align with the overall strategic direction. It provides focus for limited resources and also makes it easier to communicate strategic intent.

5. Supporting Strategies & Tactics: Supporting strategies and tactics are the methods and activities that can bring the grand strategy to life and reach the strategic goals. Focusing on a few supporting strategies with corresponding tactics for each of them will also help to leverage finite resources. High performing organizations all focus on the “critical few” actions that maximize the potential of their strengths and resources which results in a competitive edge.

6. Metrics: Finally, there must be a core group of metrics that measure progress towards strategic outcomes. Many organizations have implemented the concepts of the “Balanced Scorecard” based on the research of Kaplan and Norton. They define metrics in four categories: Financial, customer, internal, and the learning and growth perspective. The metrics need to answer the question, “How well is the plan working?” Measuring progress is the only way to keep things on track and taking appropriate corrective actions as necessary.

So, if you are writing a strategic plan, make sure that you include these six key elements. They will not guarantee success; however, if you use them well, your chances of writing and executing your plan successfully improve dramatically.